f o r e v e r

a diamond is f o r e v e r

ad campaign

why i love this ad. let me tell you. it was created in 1948, this ad has lasted f o r e v e r. it says something about a campaign that has transcended more than 50 years. This ad is simplistic yet bold and symbolizes a future. The black background only intensifies and enhances the boldness of the ring. This ad allows you to look at this bright, sparkling, beautiful ring and allow you to fantasize as if it's your own, pondering what your own life would look like with that ring on your finger. This ad gives the illusion of happiness and the feeling of hope for the future. I think this is an ad that will truly out-stand time.

Company Name: DeBeers Ad

Campaign Name: A diamond is forever

Year: 1948

Ad Agency: N.W. Ayer & Son